SEO

Optimizing Visibility in Search Engines

It is common practice for internet search users to not click through pages and pages of search results, so where a site ranks in a search results page is essential for directing more traffic towards the site. The higher a website naturally ranks in organic results of a search, the greater the chance that site will be visited by a user.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is typically a set of "white hat" best practices that webmasters and Web content roducers follow to help them achieve a better ranking in search engine results.